DEK Leadership
Results-focused, Front line training for the attractions industry.
Ready to Make Your Attraction Site More Memorable and More Profitable?
Front Line Training
Every year, millions of families flock to zoos, theme parks, aquariums, and museums. And while they’re enjoying all the thrills, spills, and smiles your site offers, you may be looking to make their guest experience even better with proper front line training. Perhaps you want to:
- Delight visitors with knock-their-socks-off service
- Create amazing, social-media-worthy memories
- Steer more guests to your site’s special events and exhibits
- Groom staff to be superb site “ambassadors,” team players, and leaders
You’re not alone. Attraction locations of all sizes want these things and more…
As America’s premier consultant for front line training at attraction sites and family entertainment centers, DEK Leadership delivers powerful, customized coaching techniques that have immediate impact and sustainable results.
Who We Are
We have more front line training and coaching experience than any other attraction-site consulting business in the U.S.
For more than 15 years, DEK Leadership has delivered highly personalized coaching and training sessions that motivate staff, empower leadership, boost revenue, and increase guest satisfaction. And as clients will attest, our programs are as fun as they are effective.
Results are instant, measurable, and sustainable.
WHY HIRE DEK LEADERSHIP?
Experience
With nearly three decades under our belts, we have the knowledge, insight, and resources to take you where you want to be. Some of the most prestigious attraction sites in the country have benefited from our expertise.
Personal Attention, National Influence
Our clients range from small businesses to sites with more than a million annual visitors. We deliver to each of our customers the trust, integrity, and personal attention you’d expect from a family-owned business.
Immediate, Measurable Results
We’re 100 percent results-driven. Whether your goal is to increase revenue, provide stellar customer service, attract visitors, sharpen management skills—or all the above—we’ll help you get there quickly and painlessly. We promise.
Ready to transform your business? Sign up for a free consultation today. Schedule your call.
Front Gate Package Up-sells: Average for Zoos (%)
Ready to transform your business? Sign up for a free consultation today. Schedule your call.
DEK has delivered training and evaluation programs to:
What’s new at DEK?
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The big difference maker in a coaching relationship is the quality and frequency of the feedback given. When it happens infrequently, feedback feels a lot like getting sent to the principal’s office. In many work environments, staff members only hear feedback for the purpose of correction, so it’s easy to associate it with getting in trouble. Conversely, a successful coaching relationship integrates feedback on a [...]
5 Small Changes That Make A Big Difference
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” These famous words from Aristotle sum up an often-quoted but rarely implemented truth—achieving tremendous results is generally about the smallest things, done over and over again. This is especially true when it comes to front-line training. Whether you’re overhauling an existing training program or just looking for a place to [...]
Our Signature Training Programs
and more….
See what our clients are saying
I have worked closely with Deborah on our sales-training program for the last four years. She has a passion for excellence and finds true joy in helping institutions achieve and exceed their goals. Deborah identifies issues and opportunities and forms game plans that are strategic and well received by our partners.
Susan Schloeder, Senior Director, Attractions Development
SimEx-Iwerks Entertainment, Inc.
I first started working with Deborah of DEK Consulting Services when I was with the Wildlife Conservation Society and the Bronx Zoo. I ran Security and Admissions for the Prospect Park Zoo. Deborah was hired to conduct customer-service training. She is a dynamic trainer and great speaker and instilled in the employees a sense of pride in their jobs and ways to handle the most difficult guests. When I came to the Whitney, one of my first calls was to Deborah to do the same for my guards. The guards loved the program, and to this day, use her methods for dealing with customers. She also assisted other departments at the Whitney with customer-service training. I highly recommend her and her company.
John Balestrieri, Director of Security
Whitney Museum of American Art
Deborah and her team from DEK Consulting Services did a terrific job elevating the energy and enthusiasm of our sales staff. Even our seasoned and established employees found value in the positive coaching techniques Deborah introduced, and they use the techniques daily and effortlessly. We see the impact not only in sales, but also in customer service and internal communication. Whether you are just starting a sales-training program for the first time or are looking to re-energize and elevate an existing one, I would recommend DEK Consulting Services to any organization with a sales team.
Jonathan Burke, Vice President, Visitor Experience and Operations
Museum of Science, MA
I found DEK to be very easy to work with. They did not take a traditional sales route—rather they started with the guest-services element and the greeting of our guests. They were very patient with our staff and worked very well with us as a group and with individuals. Their listening skills were appreciated, as it helped staff overcome that initial feeling that comes with upselling. Great training! Great follow up! Great results!
Tim Savona, Vice President of Operations
Indianapolis Zoo